Service Provided: Digital Marketing & Graphic Design

Introduction:

1st Topline Flooring is a home-improvement company that specializes in floor and window blinds installation services. 1st Topline Flooring approached us to assist them in auditing and managing their social media accounts, developing their company profile, designing their product catalogue and a number of services in between.

Challenges:

1st Topline Flooring faced several challenges in creating a strong online presence and generating sales. They lacked a cohesive brand identity that accurately represented their products and services, and their social media platforms were not active, which limited their reach and engagement with their audience.

Strategy:

We offered a complete solution to 1st Topline Flooring’s marketing needs. We created and managed their social media platforms, developed and designed both their company profile and product catalogue. Our team also provided marketing support, to increase their brand awareness and customer base.

We first began by conducting a comprehensive marketing analysis to understand their target audience and competition and also noted the need to showcase their unique and high-quality products and services.

Our design team then went ahead to develop a brand identity for 1st Topline Flooring. We also developed a brand voice that resonated with their target audience in the interior design industry.

After the development of the brand identity, our team created a comprehensive product catalogue for the company’s flooring and window products. The catalogue was visually appealing and contained detailed information about their products, including pricing and specifications. The catalogue was also optimized for digital and print formats, enabling easy distribution and sharing.

To further increase their brand visibility, we developed and designed their company profile on various social media platforms, including Facebook & Instagram. Our team created visually appealing graphics that showcased their products, services, and completed projects. We also developed a social media strategy that focused on engagement and interaction with their audience.

Results:

Our efforts have yielded significant results for 1st Topline Flooring. Within a few months of managing their social media platforms and designing their brand identity and catalogue, the company saw a significant increase in leads and sales. Their social media platforms grew with followers across all platforms, with an average of 500 daily impressions. They also received a significant increase in inquiries about their products and services.

Conclusion:

Our efforts have enabled 1st Topline Flooring to differentiate themselves from their competitors and showcase their high-quality products and services to their target audience. Our comprehensive solution has enabled them to increase their brand awareness, generate more leads, and increase their sales.