The Client

NM Farm Fresh is a Black-woman-owned farm founded in 2016 by Nokuthula (Thuli) Makhubedu. The farm spans 40 hectares and includes an on-site abattoir, the only one within 80km, and holds HACCP, ISO 9001, and ISO 14001 certification. The business produces chicken, eggs, and vegetables, with a Premium Chicken line covering patties, sausages, crumbed, marinated, and smoked products. NM Farm Fresh delivers in Witbank and surrounding areas and operates two physical stores, in Del Judor (Emalahleni) and Alexandra (Johannesburg).

The Challenge

NM Farm Fresh needed a digital presence that matched the scale and credibility of its operation. The existing brand materials didn’t reflect the certifications, processing capability, or product range the business had built. As the client’s strategy evolved, the target audience shifted too, moving from a family-focused customer base toward corporate and B2B buyers such as hotels, restaurants, and hospitals who needed a supplier with proven processing capacity.

The Approach

Infomedia rebuilt the NM Farm Fresh online store on WordPress and WooCommerce, replacing placeholder content with real company information sourced from the client’s own profile documents, including their vision, mission, accreditations, and full product list. A separate marketing hub site was built alongside the store, with Home, About, Services (Bulk), Blog, and Contact pages, linking through to the shop for purchases.

As the client repositioned toward B2B buyers, the visual direction shifted with them. Instead of rustic farm or family lifestyle imagery, the creative direction moved to modern, clean, and aspirational visuals highlighting the processing facility, quality control standards, cold chain logistics, and corporate client settings, work that speaks directly to the audience NM Farm Fresh is now targeting.

Infomedia also designed the product packaging itself, including the Chicken Fillet With Bones range, carrying the NM Farm Fresh branding, certifications, and product information onto the pack. Product lifestyle photography was produced to support the packaging, showing the product in-context on clean kitchen counter and studio settings, giving the brand a consistent, premium look across the packaging, website, and marketing materials.

The Outcome

NM Farm Fresh now has a full brand-to-shelf presence: certified processing capability and product range supported by professional packaging design, product photography, and a digital storefront built around volume and B2B buyers. The packaging, marketing hub, and store all work together to support both retail customers and the growing B2B pipeline the client is building toward.