3 Signs Your Logo Needs a Refresh (And What to Do About It)

Your logo is often the first thing people see, and the last thing they remember.
But over time, even the best designs can lose their edge. Whether it’s poor visibility on signage, an outdated font, or colors that no longer match your vision, your logo might be sending the wrong message.

Here are 3 clear signs it’s time to refresh your logo, and how INFOMedia can help you do it right.

1. Your Logo Doesn’t Scale Well

If your logo looks crisp on your phone but pixelated on a banner or website, it’s a scaling issue.
This usually means your logo was designed in the wrong format or lacks vector quality. A professional refresh ensures it stays sharp across every platform, from business cards to billboards.

INFOMedia Tip: Always request your logo in multiple formats (PNG, SVG, PDF, EPS). We provide all of them with every redesign.

2. It No Longer Reflects Your Brand

Maybe you started your business years ago, and your style or services evolved, but your logo stayed the same.
If your logo doesn’t represent who you are today, customers can get confused or fail to take you seriously.

INFOMedia Tip: A small update (color palette, typography, layout) can modernize your brand without losing your identity.

3. You’re Embarrassed to Share It

If you hesitate to print your logo on packaging or signage because it doesn’t look “professional enough,” that’s your biggest sign to rebrand.
Your brand should make you proud, not cautious.

INFOMedia Tip: A rebrand doesn’t have to be expensive. It’s an investment that pays off every time someone recognizes your brand with confidence.

Your logo is more than an image, it’s your business identity.
When done right, it builds credibility, communicates your values, and leaves a lasting impression.

If you’ve spotted any of these signs, let’s talk about giving your business the fresh, professional look it deserves.