Growing Our Business and Exploring Cape Town: Highlights from the SAB Tholoana Program Workshop
Our recent visit to Cape Town for the SAB Tholoana Program workshop was a remarkable blend of learning, connection, and a touch of adventure. Held at The Pepperclub Hotel from October 16th to 18th, 2024, the three-day workshop focused on Financial Management, Marketing, and Sales. It was an invaluable opportunity to refine our business skills and explore one of South Africa’s most iconic cities. Day one, led by the experienced Marc Johnson, delved deep into Financial Management. The sessions went beyond simply meeting compliance requirements; they were all about understanding financial reports in their proper context. We explored the importance of interpreting financial statements with a critical eye and using them as tools to inform strategic decision-making. The day’s lessons helped us realize that financial data should guide our business strategies and not just exist as numbers on a page. This approach was a refreshing change, challenging us to view financial management as a dynamic and essential component of business growth. The second day shifted gears to Marketing, under the guidance of Anton Ressel. As an advertising agency, this was where we felt most at home, yet there was still much to absorb. The sessions focused on crafting unique narratives, defining our Unique Selling Proposition (USP), and building brands that can stand the test of time. We discussed strategies for developing brands that resonate with customers across generations, learning how to convey messages that truly reflect who we are as a business. It was an exciting day for INFOMedia, giving us the chance to share our expertise, learn new techniques, and engage in enriching conversations with fellow entrepreneurs who are equally passionate about growing their brands. On the final day, Anton Ressel led us through an intensive exploration of Sales techniques. This included practical approaches to making sales, closing deals, and handling objections. The sessions were interactive, incorporating role-playing exercises that simulated real-world sales scenarios. These practical activities allowed us to apply the techniques we learned immediately, helping us gain confidence in our sales process and equipping us with the skills needed to overcome sales challenges and seize new business opportunities. The workshop was not just about learning—it was also about connection. Our director, Senzeni Dladla, took full advantage of the opportunity to develop new relationships and engage with like-minded entrepreneurs. The conversations and connections made were invaluable, enriching our network and opening doors to future collaborations. Cape Town, fondly known as The Mother City, offered much more than just a business setting. We made time to soak in the city’s vibrant atmosphere, taking a sunset cruise at the V&A Waterfront, strolling through the city during evening walks, and even joining in with tourists during lively performances. These moments of leisure provided a perfect balance to the intensive workshop, allowing us to unwind and fully appreciate the beauty and culture of Cape Town. We extend our heartfelt thanks to the SAB Tholoana Program for their ongoing support and dedication to the growth of small businesses. The workshop was a transformative experience, equipping us with new tools and insights that we are eager to implement as we continue on our journey. We remain committed to building a business that endures, creating a legacy that can be passed down to future generations. Here’s to growth, collaboration, and the pursuit of new opportunities!
INFOMedia’s Empowering Experience at the SAB Foundation Tholoana Enterprise Program Workshop
In the world of entrepreneurship, continuous learning and personal growth are not just valuable; they are essential for success. Recently, INFOMedia had the privilege of participating in a transformative three-day workshop held from the 20th to the 22nd of February 2024 at The Capital On Park in Sandton. Hosted by the esteemed SAB Foundation Tholoana Enterprise Program in collaboration with Fetola, this workshop centered around the theme of “Personal Transformation and Strategic Planning,” and it proved to be an enlightening journey for our business. Representing INFOMedia at this prestigious workshop was our Managing Director, Senzeni Dladla. Over the course of three days, the workshop delved deep into various aspects crucial for entrepreneurial success. From understanding our vision to mastering pitching skills, and from assessing business readiness to navigating the complexities of financial management, the workshop covered a comprehensive array of topics essential for growth and sustainability. Not to mention the activity that had all entrepreneurs collaborating in groups to develop a brand then pitching it to a panel of judges, proving that working together and peer-to-peer collaborations are the future. One of the highlights of the event was the lineup of distinguished speakers who graced the stage with their wisdom and expertise. Visionaries such as Ntando Maseko, Bahle Mangali, Catherine Wijnberg, Martin Matshego, Trudy Mkansi, and Chris Voysey shared invaluable insights, leaving an indelible mark on all attendees. Their inspirational keynotes resonated deeply with us, providing clarity and motivation to pursue our entrepreneurial journey with renewed vigor. For INFOMedia, this workshop was not just an opportunity for learning; it was a catalyst for reflection and self-discovery. It allowed us to critically assess our strengths and weaknesses, identify areas for improvement, and chart a clearer path forward. Armed with newfound knowledge and insights, we now feel more confident in our ability to navigate the challenges of running a business and realize our vision with purpose and determination. Moreover, the workshop served as a platform for building meaningful connections and fostering collaborations with fellow entrepreneurs. The networking opportunities provided us with valuable contacts and potential partners, opening doors to exciting possibilities for future growth and expansion. As we reflect on our experience at the SAB Foundation Tholoana Enterprise Program workshop, we are filled with gratitude for the opportunity to be part of such a transformative event. It has left an indelible impact on our business, igniting a spark of inspiration and a renewed sense of purpose. Knowing that there are like-minded individuals sharing similar aspirations reaffirms our belief in the power of entrepreneurship and strengthens our resolve to pursue our dreams with unwavering determination. We extend our heartfelt thanks to the organizers, speakers, and fellow participants for making this workshop a truly enriching and empowering experience. We are excited to embark on the next chapter of our entrepreneurial journey, armed with newfound knowledge, valuable connections, and an unwavering commitment to success.
INFOMedia Makes A Mark At The 2023 Vodacom SME Thrive Summit
On August 18th, the vibrant Vodaworld in Midrand, played host to a significant event – The Vodacom SME Thrive Summit. This gathering was a meeting ground for small and medium-sized enterprises (SMEs) eager to explore new prospects, connect with peers, and gain insights from industry leaders.Vodaworld’s energetic ambiance provided the perfect backdrop for meaningful interactions and collaborations. Beyond just presenting our services, we were there to exchange ideas with like-minded individuals who, like us, are navigating the intricate landscape of entrepreneurship. Senzeni Dladla eloquently represented our values and vision, highlighting our expertise in digital communications and our dedication to assisting businesses in achieving their goals.We are immensely grateful to The Innovator Trust for inviting us to this prestigious event. Their recognition of INFOMedia as one of their SMMEs reaffirms our commitment to excellence and innovation. In a nutshell, the summit left an indelible mark on INFOMedia. It brought new connections, valuable insights, and a renewed sense of purpose. Looking ahead, we are dedicated to delivering top-notch digital solutions that fuel growth across various sectors.
