Our recent visit to Cape Town for the SAB Tholoana Program workshop was a remarkable blend of learning, connection, and a touch of adventure. Held at The Pepperclub Hotel from October 16th to 18th, 2024, the three-day workshop focused on Financial Management, Marketing, and Sales. It was an invaluable opportunity to refine our business skills and explore one of South Africa’s most iconic cities.
Day one, led by the experienced Marc Johnson, delved deep into Financial Management. The sessions went beyond simply meeting compliance requirements; they were all about understanding financial reports in their proper context. We explored the importance of interpreting financial statements with a critical eye and using them as tools to inform strategic decision-making. The day’s lessons helped us realize that financial data should guide our business strategies and not just exist as numbers on a page. This approach was a refreshing change, challenging us to view financial management as a dynamic and essential component of business growth.
The second day shifted gears to Marketing, under the guidance of Anton Ressel. As an advertising agency, this was where we felt most at home, yet there was still much to absorb. The sessions focused on crafting unique narratives, defining our Unique Selling Proposition (USP), and building brands that can stand the test of time. We discussed strategies for developing brands that resonate with customers across generations, learning how to convey messages that truly reflect who we are as a business. It was an exciting day for INFOMedia, giving us the chance to share our expertise, learn new techniques, and engage in enriching conversations with fellow entrepreneurs who are equally passionate about growing their brands.
On the final day, Anton Ressel led us through an intensive exploration of Sales techniques. This included practical approaches to making sales, closing deals, and handling objections. The sessions were interactive, incorporating role-playing exercises that simulated real-world sales scenarios. These practical activities allowed us to apply the techniques we learned immediately, helping us gain confidence in our sales process and equipping us with the skills needed to overcome sales challenges and seize new business opportunities.
The workshop was not just about learning—it was also about connection. Our director, Senzeni Dladla, took full advantage of the opportunity to develop new relationships and engage with like-minded entrepreneurs. The conversations and connections made were invaluable, enriching our network and opening doors to future collaborations.
Cape Town, fondly known as The Mother City, offered much more than just a business setting. We made time to soak in the city’s vibrant atmosphere, taking a sunset cruise at the V&A Waterfront, strolling through the city during evening walks, and even joining in with tourists during lively performances. These moments of leisure provided a perfect balance to the intensive workshop, allowing us to unwind and fully appreciate the beauty and culture of Cape Town.
We extend our heartfelt thanks to the SAB Tholoana Program for their ongoing support and dedication to the growth of small businesses. The workshop was a transformative experience, equipping us with new tools and insights that we are eager to implement as we continue on our journey. We remain committed to building a business that endures, creating a legacy that can be passed down to future generations. Here’s to growth, collaboration, and the pursuit of new opportunities!
