Our Journey to Streamlined Excellence: Lessons from the Value Chain Workshop
On October 24, 2024, INFOMedia’s Managing Director, Senzeni Dladla, attended a dynamic workshop at the Melrose Arch Marriott Hotel in Johannesburg by 54 Collective, focused on mastering the value chain in business. The event, themed “Understanding the Value Chain and Taking Control,” brought together industry leaders to explore strategies for strengthening each link of their companies’ value chains—from operations and marketing to customer service. The workshop underscored how each step of a business’s value chain impacts the next, influencing overall quality, client satisfaction, and brand strength. A major takeaway for INFOMedia was recognizing how small, targeted improvements in our process can create significant benefits in our services, resulting in a smoother and more effective delivery to our clients. With the opportunity to network with like-minded professionals, Mr. Dladla left the workshop equipped with new insights and strategies to make INFOMedia’s operations even more value-driven. This workshop is part of our ongoing commitment to growth, quality, and maintaining our promise to deliver results that matter.
Growing Our Business and Exploring Cape Town: Highlights from the SAB Tholoana Program Workshop
Our recent visit to Cape Town for the SAB Tholoana Program workshop was a remarkable blend of learning, connection, and a touch of adventure. Held at The Pepperclub Hotel from October 16th to 18th, 2024, the three-day workshop focused on Financial Management, Marketing, and Sales. It was an invaluable opportunity to refine our business skills and explore one of South Africa’s most iconic cities. Day one, led by the experienced Marc Johnson, delved deep into Financial Management. The sessions went beyond simply meeting compliance requirements; they were all about understanding financial reports in their proper context. We explored the importance of interpreting financial statements with a critical eye and using them as tools to inform strategic decision-making. The day’s lessons helped us realize that financial data should guide our business strategies and not just exist as numbers on a page. This approach was a refreshing change, challenging us to view financial management as a dynamic and essential component of business growth. The second day shifted gears to Marketing, under the guidance of Anton Ressel. As an advertising agency, this was where we felt most at home, yet there was still much to absorb. The sessions focused on crafting unique narratives, defining our Unique Selling Proposition (USP), and building brands that can stand the test of time. We discussed strategies for developing brands that resonate with customers across generations, learning how to convey messages that truly reflect who we are as a business. It was an exciting day for INFOMedia, giving us the chance to share our expertise, learn new techniques, and engage in enriching conversations with fellow entrepreneurs who are equally passionate about growing their brands. On the final day, Anton Ressel led us through an intensive exploration of Sales techniques. This included practical approaches to making sales, closing deals, and handling objections. The sessions were interactive, incorporating role-playing exercises that simulated real-world sales scenarios. These practical activities allowed us to apply the techniques we learned immediately, helping us gain confidence in our sales process and equipping us with the skills needed to overcome sales challenges and seize new business opportunities. The workshop was not just about learning—it was also about connection. Our director, Senzeni Dladla, took full advantage of the opportunity to develop new relationships and engage with like-minded entrepreneurs. The conversations and connections made were invaluable, enriching our network and opening doors to future collaborations. Cape Town, fondly known as The Mother City, offered much more than just a business setting. We made time to soak in the city’s vibrant atmosphere, taking a sunset cruise at the V&A Waterfront, strolling through the city during evening walks, and even joining in with tourists during lively performances. These moments of leisure provided a perfect balance to the intensive workshop, allowing us to unwind and fully appreciate the beauty and culture of Cape Town. We extend our heartfelt thanks to the SAB Tholoana Program for their ongoing support and dedication to the growth of small businesses. The workshop was a transformative experience, equipping us with new tools and insights that we are eager to implement as we continue on our journey. We remain committed to building a business that endures, creating a legacy that can be passed down to future generations. Here’s to growth, collaboration, and the pursuit of new opportunities!
Mpumalanga’s Bright Minds Gather at SEDA: INFOMedia’s Latest Innovation Unveiled
On Tuesday, June 25, 2025, INFOMedia had the privilege of attending the onboarding session of the YANDA Center of Innovation and Entrepreneurship at the Small Enterprise Development Agency (SEDA). Our founder, Mr. Senzeni Dladla, presented his innovative idea to a panel of six judges, who recognized it as a groundbreaking concept that aligns with YANDA’s mission to nurture and fine-tune new ideas and innovations. The event gathered esteemed innovators, inventors, and entrepreneurs from across the Mpumalanga province, creating an inspiring atmosphere of creativity and collaboration. The day’s proceedings were skillfully facilitated by the award-winning inventor, Mr. Mashudu Netshidzati, renowned for his invention of Signo, a revolutionary sign language system. Signo is a glove that translates sign language to speech and speech to animated sign language, showcasing the power of innovation in breaking down communication barriers. Mr. Dladla’s presentation highlighted an innovation designed to address the challenges companies face in their marketing efforts and real-world retargeting. While details about the innovation are being kept under wraps until it is market-ready, the excitement and potential impact were evident in the positive feedback from the judges and attendees. The onboarding session was not just an opportunity to present new ideas but also a platform for networking and learning from some of the brightest minds in the region. INFOMedia is proud to be part of such a dynamic community, and we are excited about the future possibilities that YANDA’s program will bring.
Networking and Learning: INFOMedia Attends SAB Tholoana Program Workshop
Our Managing Director, Senzeni Dladla, recently attended the prestigious SAB Foundation Tholoana Program workshop powered by Fetola. Representing our dynamic digital communications agency, Senzeni joined a distinguished group of entrepreneurs at The Capital Empire Hotel in Sandton, Gauteng, for an intensive two-day workshop focused on Costing and Pricing for businesses, held on June 11th and 12th 2024. The workshop was expertly facilitated by Ntando Maseko, a renowned author of the book Welcome To Financial Freedom, host of Mindset Profits Podcast, and Business Coach. Ntando’s insights and guidance made the workshop exceptionally informative and inspiring, providing valuable strategies and frameworks for effective business costing and pricing. His experience and approachable teaching style enriched the learning experience for all attendees. One of the highlights of the event was the networking session on the evening of the first day. This session provided a golden opportunity to connect with like-minded entrepreneurs, share experiences, and build relationships that could lead to future collaborations. The room buzzed with the energy of innovation and ambition, and it was exhilarating to meet so many individuals who are passionate about driving positive change through their businesses. Our participation in this workshop follows our successful progression through a rigorous selection process for the SAB Tholoana Program. With over 6,000 small businesses from across South Africa vying for a spot, the process involved several stages of eliminations. Making it to the final selection is a significant milestone for us, underscoring our dedication to excellence and our commitment to growing our business in a way that enhances employment opportunities and contributes positively to the South African economy. Being among other entrepreneurs who have achieved remarkable success was profoundly motivating. Witnessing their accomplishments and hearing their stories reinforced our resolve to continue striving for excellence and innovation in our field. The experience was a powerful reminder of the importance of perseverance, resilience, and community in the entrepreneurial journey. We believe that continuous learning and networking are key to staying ahead in the rapidly evolving digital communications space. Attending the workshop has not only equipped us with valuable tools and insights but also inspired us to push the boundaries of what we can achieve. We are grateful to the SAB Foundation and Fetola for this incredible opportunity and look forward to implementing the knowledge gained to drive INFOMedia forward. As we continue to grow and evolve, we remain committed to our mission of delivering top-notch digital communications solutions while contributing to the broader economic development of our nation.
INFOMedia’s Empowering Experience at the SAB Foundation Tholoana Enterprise Program Workshop
In the world of entrepreneurship, continuous learning and personal growth are not just valuable; they are essential for success. Recently, INFOMedia had the privilege of participating in a transformative three-day workshop held from the 20th to the 22nd of February 2024 at The Capital On Park in Sandton. Hosted by the esteemed SAB Foundation Tholoana Enterprise Program in collaboration with Fetola, this workshop centered around the theme of “Personal Transformation and Strategic Planning,” and it proved to be an enlightening journey for our business. Representing INFOMedia at this prestigious workshop was our Managing Director, Senzeni Dladla. Over the course of three days, the workshop delved deep into various aspects crucial for entrepreneurial success. From understanding our vision to mastering pitching skills, and from assessing business readiness to navigating the complexities of financial management, the workshop covered a comprehensive array of topics essential for growth and sustainability. Not to mention the activity that had all entrepreneurs collaborating in groups to develop a brand then pitching it to a panel of judges, proving that working together and peer-to-peer collaborations are the future. One of the highlights of the event was the lineup of distinguished speakers who graced the stage with their wisdom and expertise. Visionaries such as Ntando Maseko, Bahle Mangali, Catherine Wijnberg, Martin Matshego, Trudy Mkansi, and Chris Voysey shared invaluable insights, leaving an indelible mark on all attendees. Their inspirational keynotes resonated deeply with us, providing clarity and motivation to pursue our entrepreneurial journey with renewed vigor. For INFOMedia, this workshop was not just an opportunity for learning; it was a catalyst for reflection and self-discovery. It allowed us to critically assess our strengths and weaknesses, identify areas for improvement, and chart a clearer path forward. Armed with newfound knowledge and insights, we now feel more confident in our ability to navigate the challenges of running a business and realize our vision with purpose and determination. Moreover, the workshop served as a platform for building meaningful connections and fostering collaborations with fellow entrepreneurs. The networking opportunities provided us with valuable contacts and potential partners, opening doors to exciting possibilities for future growth and expansion. As we reflect on our experience at the SAB Foundation Tholoana Enterprise Program workshop, we are filled with gratitude for the opportunity to be part of such a transformative event. It has left an indelible impact on our business, igniting a spark of inspiration and a renewed sense of purpose. Knowing that there are like-minded individuals sharing similar aspirations reaffirms our belief in the power of entrepreneurship and strengthens our resolve to pursue our dreams with unwavering determination. We extend our heartfelt thanks to the organizers, speakers, and fellow participants for making this workshop a truly enriching and empowering experience. We are excited to embark on the next chapter of our entrepreneurial journey, armed with newfound knowledge, valuable connections, and an unwavering commitment to success.
Technoserve – YAWBIT Growth Phase Graduation
On November 29, 2023, Technoserve hosted a Graduation Ceremony at The Capital Melrose Arch in Johannesburg, marking the successful completion of its esteemed YAWBIT Growth Phase Program. Among the accomplished graduates was Senzeni Dladla, a testament to the program’s commitment to empowering small business owners for strategic growth. The Growth Phase initiative commenced with a rigorous selection process, wherein a pool of entrepreneurs presented their business endeavors to a panel of seasoned mentors. From this group, the top 30 were chosen to participate in the Growth Phase, a comprehensive program consisting of two weekly webinars. These webinars were designed to impart essential skills and knowledge crucial for effective business management. Senzeni Dladla attributes a significant portion of his success to the invaluable guidance provided by his dedicated business advisor, Zuko Mashigo. Beyond the standard advisory role, Zuko demonstrated an exceptional commitment, ensuring Senzeni’s accountability, goal attainment, and instilling a growth-oriented mindset. Their interactions extended beyond regular working hours, underscoring Zuko’s unwavering dedication to the success of the entrepreneurs he mentors. In tandem with business advisors, participants were assigned technical mentors. INFOMedia, under the mentorship of Mr. Roche Mamabolo, benefited from his wealth of business experience. Mr. Mamabolo’s direct approach and insightful guidance played a pivotal role in overcoming challenges, showcasing the program’s emphasis on practical application and problem-solving. The culmination of INFOMedia’s journey through the YAWBIT Growth Phase Program was marked by notable achievements. In 2022, infomedia secured 1st place in the Global Entrepreneurship Week pitching competition, earning a substantial cash prize of R 30,000. The accolades continued in 2023 during the Graduation ceremony when Senzeni received the prestigious Advisors Choice Award, accompanied by a cash prize of R 5,000. This recognition underscores Senzeni’s exceptional qualities of resilience, patience, consistency, and an unwavering commitment to success. Senzeni expresses enduring gratitude for the transformative opportunity granted by Technoserve. With two awards and newfound skills, INFOMedia is poised for continued growth. The graduation ceremony serves as not just an endpoint but as a launchpad for Senzeni and his team to ascend to greater heights in the business realm.
INFOMedia Gains Insights and Forges Connections at the South African Future Trust Summit 2.0
On the 22nd and 23rd of November 2023, INFOMedia had the privilege of participating in the South African Future Trust Summit 2.0, a transformative event that transcended the traditional conference experience. Represented by our esteemed Managing Director, Mr. Senzeni Dladla, the summit unfolded as a celebration of entrepreneurship, innovation, and collaborative spirit, leaving an indelible mark on our journey. The South African Future Trust Summit 2.0 was not merely an event but a dynamic platform that brought together visionaries, thought leaders, and entrepreneurs from diverse sectors. International speakers graced the stage, imparting invaluable lessons that resonated with our commitment to continuous growth and innovation. Over the course of two days, attendees were treated to a series of master class sessions led by industry experts. These sessions provided practical wisdom and strategies, offering a deep dive into the intricacies of entrepreneurship and innovation. Mr. Senzeni Dladla, representing INFOMedia, eagerly absorbed these insights, recognizing the potential for their application in our ongoing endeavors. One of the highlights of the summit was the opportunity to engage, connect, and share ideas with fellow entrepreneurs. The collaborative atmosphere fostered meaningful connections, and INFOMedia is particularly thrilled to have built solid relationships with Mamello Mofokeng of Saturated and Thabang Malungane of Patela Systems. This emerging ecosystem of support has already proven invaluable, as we exchange ideas and experiences to collectively elevate our businesses. INFOMedia extends heartfelt gratitude to the IDF Capital for making our participation in the event possible. The support provided by IDF underscores their commitment to fostering growth and innovation within the entrepreneurial landscape. A resounding thank you is also extended to Technoserve, a stalwart partner who has been instrumental in guiding INFOMedia throughout our growth phase. Their presence at the summit further solidified the collaborative spirit, and we appreciate the ongoing support and mentorship they provide. As we reflect on our experience at the South African Future Trust Summit 2.0, INFOMedia is energized by the lessons learned, the connections forged, and the collaborative spirit that permeated the event. We are inspired to apply these insights to our future endeavors, further solidifying our commitment to excellence, innovation, and contributing to the thriving entrepreneurial landscape in South Africa.
INFOMedia Celebrates South African Youth at Sunday World Unsung Heroes 2023
INFOMedia showed its presence at the prestigious Sunday World Unsung Heroes 2023 event held at The Houghton Hotel in Johannesburg on the 24th of June, coinciding with Youth Month. Two key members of the INFOMedia team, Mbali Mthimunye, our Accounts Manager, and Senzeni Dladla, our Managing Director, were honored to attend this inspiring event dedicated to recognizing and celebrating the impactful contributions of young individuals across South Africa. The Sunday World Unsung Heroes 2023 event, hosted by Sunday World, served as a platform to shine a spotlight on the exceptional work being done by young people in their communities and various fields. INFOMedia’s presence at the event underscored our commitment to supporting and acknowledging the positive initiatives spearheaded by the youth. Mbali Mthimunye and Senzeni Dladla were invited to participate in a series of engaging discussions that delved into the challenges and triumphs faced by young changemakers in South Africa. The event provided an opportunity for our team members to connect with like-minded individuals, share insights, and gain inspiration from the remarkable stories of Unsung Heroes making a difference. The ambiance at The Houghton Hotel was electric, with vibrant networking sessions allowing INFOMedia to forge valuable connections within the community. The event was not only a celebration of accomplishments but also a platform for fostering collaboration and unity among those striving to create positive change.
INFOMedia Makes A Mark At The 2023 Vodacom SME Thrive Summit
On August 18th, the vibrant Vodaworld in Midrand, played host to a significant event – The Vodacom SME Thrive Summit. This gathering was a meeting ground for small and medium-sized enterprises (SMEs) eager to explore new prospects, connect with peers, and gain insights from industry leaders.Vodaworld’s energetic ambiance provided the perfect backdrop for meaningful interactions and collaborations. Beyond just presenting our services, we were there to exchange ideas with like-minded individuals who, like us, are navigating the intricate landscape of entrepreneurship. Senzeni Dladla eloquently represented our values and vision, highlighting our expertise in digital communications and our dedication to assisting businesses in achieving their goals.We are immensely grateful to The Innovator Trust for inviting us to this prestigious event. Their recognition of INFOMedia as one of their SMMEs reaffirms our commitment to excellence and innovation. In a nutshell, the summit left an indelible mark on INFOMedia. It brought new connections, valuable insights, and a renewed sense of purpose. Looking ahead, we are dedicated to delivering top-notch digital solutions that fuel growth across various sectors.
